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Innovating in the entire value chain at Ahlstrom
Calum Mayland, Global Marketing Manager talks about Ahlstrom’s Outcome Driven Innovation and how they have innovated throughout the supply chain by focusing on the job that the customer is doing –...
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Customer Experience Insight and Optimisation PhD Opp – apply by 8 Mar
Cranfield School of Management – one of Europe’s top management schools – is inviting applications to undertake a PhD on the above research project, offered by the Centre for Strategic Marketing and...
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Experience transformation at RBS
Steve Whitty of Royal Bank of Scotland, describes how he has been able to bring tools and techniques across to the banking sector from his background in building safety critical aircraft, in order to...
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Adapting to a Social World: Insurance
Stephen Mitchell, Digital Strategy Director explains how Aviva has been developing its digital strategy over the past year. Their dedicated Digital Response Unit demonstrates Aviva’s commitment to...
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Experience personalisation at The Money Advice Service
Guy Shone, Head of Consumer & Market Insight explains how The Money Advice Service is listening to customers and reflecting their voices within the solutions it provides in order to develop the...
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The big data opportunity
Joe PeppardProfessor of Information Systems Author: Professor Joe Peppard Summary: CEOs might be forgiven for thinking that the challenge of big data is one for their Chief Information Officers (CIOs)...
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